2024 was an exciting year for me!
- I published 2 books
- Gained thousands of followers on social media
- Attended 2 book events
- Got a 3 book deal
2024 was also the year I experimented with boosting my TikTok videos. In total, I boosted 15 TikTok videos.
Takeaways
Here are my general thoughts:
- I got more views when I boosted for followers, and I did not lose many followers over time. However, most of the new followers do not engage with my other videos.
- I got more likes and saves when I boosted for views.
- The best time for me to boost a video is 24 hours after I post it because that is when my videos reach their max organic views.
- The best videos for me to boost are videos that already have a few comments at the 24 hour mark.
- The videos that got me the most engagement were celebrating a success (book deal, ranking on Amazon, etc).
- Unsurprisingly, the best performing videos had better lighting/framing/etc.
- I got the most “bonus” views (23%) when boosting a friends video.
- It takes 12-18 hours for a boost to really pick up speed.
- TikTok offers me a lot of boost coupons. I rarely use them because they are for higher prices ($20+).
Data
| Cost (CAD) | Views | Likes | CPM / CPF | New Followers |
|---|---|---|---|---|
| $21.00 | 5.02k | 92 | $0.63 | 33 |
| $21.00 | 4.92k | 111 | $0.72 | 29 |
| $12.05 | 2.83k | 49 | $1.2 | 10 |
| $20.00 | 4.52k | 135 | $0.83 | 24 |
| $11.00 | 2.48k | 70 | $0.47 | 23 |
| $4.15** | 990 | 30 | $1.03 | 4 |
| $9.99 | 2.26k | 120 | $0.41 | 24 |
| $5.54 | 1.19k | 39 | $0.68 | 8 |
| $8.00 | 1.78 | 480 | $4.49* | 1 |
| $0.21** | 81 | 4 | $2.59* | 0 |
| $12.00 | 1.59k | 134 | $7.54* | 0*** |
| $0.23** | 97 | 40 | $2.37* | 0 |
| $11.99 | 2.73k | 510 | $4.39* | 4 |
| $16.00 | 3.22k | 577 | $4.96* | 3 |
| $11.00 | 2.34k | 567 | $4.69* | 1 |
*: Boosted for views instead of followers**: Cancelled early due to poor performance***: Boosted a friends video
Legend
- CPM: Cost per mille (cost per thousand impressions)
- CPF: Cost per follower